The black box
Legacy revenue management hands down prices nobody can explain or defend - and it’s under regulatory fire for exactly that.
RentSight
Know your market. Price with confidence.
Competitive market intelligence and AI-driven pricing for owners and operators in US student housing and multifamily. Your market, your portfolio, and your whole team - in one dashboard, updated daily.
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Half the picture is not enough.
Pricing goes wrong in predictable ways - and most of them come down to who can see what, when.
The front door
Comp tools stop at what competitors advertise. They can’t see what your own demand is actually doing.
Unequal access
The property manager is missing Google Analytics. Reviews sit in another login. Nobody has a clean, immediate leads report.
Scattered dashboards
Upcoming leases, lead flow, and market position live in different tools - and none of them are open when the price gets decided.
Plenty can go wrong - so RentSight puts everything, and everyone, in one place.
Is the price right? Now you know.
Set the objective per property. Confidence reads your data and your market every day - occupancy, exposure, preleasing velocity, lead flow, comp movements, concession pressure - then backs the price you have, or shows the room to move it up or down. And it always shows its work.
You set the objective
Aggressive lease-up
Prioritize velocity and occupancy, accept concession pressure, fill the building.
Steady hold
Protect occupancy, track the market, take rent growth where the data supports it.
Premium and selective
Hold positioning and trade velocity for rate - lean on differentiation, not discounting.
Or your own words
“We have 40 units delivering in August - prioritize preleasing in 2BRs.” The agent reads it and weighs every recommendation accordingly.
Per property, changeable any week as conditions shift.
Every recommendation explains itself
“The model says $1,485.”
RentSight ConfidenceObjective · Steady holdVerdict · Hold rate
Competitors dropped their effective rents 2.1% this week through concessions, more of your 2-bedrooms come up vacant in the next 60 days, and new leads are slowing down. Under your steady-hold objective: keep rents where they are and offer a half-month free on 2-bedrooms instead of cutting the price.
You see the verdict, the reasoning, and the data behind it. Approve it, push back, or change the objective - the call stays yours.
All your data, shown and summarized by AI.
RentSight shows you everything and summarizes everything - so the person setting the price is never missing the critical piece.
Live positioning
Automated market surveys track your property against its comps - rent position, concession pressure, exposure, and market shifts, refreshed daily.
Competitor profiles
A unique profile page for every competitor - news, photos, pricing, and comparisons through the eyes of a student, an operator, an owner, or an investor.
Private demand signals
Direct PMS integration - Entrata today, with more to come - reads occupancy, preleasing velocity, leads, and work orders straight from the source.
Google connected
Google Analytics and Google Reviews wired in - marketing performance and reputation sit right next to pricing, visible to everyone who needs them.
Reviews you can publish
AI drafts replies to your Google reviews in your voice - you approve and publish without leaving RentSight.
Live reports
Occupancy pulse, preleasing velocity, leads funnel, and work orders - live, shareable, and board-ready.
AI intelligence
Competitor websites, news, reviews, and social channels - tracked daily and distilled into intelligence summaries by AI, so you read one page instead of twenty tabs.
Needs attention
A panel that surfaces what actually requires action across your properties, competitors, and teams - before it costs you a lease.
One dashboard
Everything above in a single dashboard - no hopping between tools, no missing logins, no blind spots when the price is decided.
Everyone at the same table.
Half of pricing mistakes happen because the right person was missing the right data. Not here.
Unlimited users
Add as many users as you want - RentSight is priced per property, not per seat, so no one gets left off the platform to save a license.
Assign by property
Invite teammates anytime and assign them to the properties they belong to - everyone gets exactly the access they need.
The same table
Owners, operators, and managers look at the same data when the price is decided - no more missing reports at decision time.
No contract
Billed monthly, no contract required. Stay because it works, not because you signed.
Transparent by design.
Always public data
Competitive intelligence only ever uses publicly available market data. Nothing is pooled or shared between operators.
Your data stays yours
Private demand signals from your PMS power your recommendations - and nobody else’s.
AI which explains itself
Every recommendation shows its reasoning and the data behind it - so you can stand behind every price, to your owner, your residents, or a regulator.
You stay in control
Confidence recommends; you decide. Change a property’s objective any week as conditions shift.
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